Monday, July 26, 2010

Good is not Enough. Towards a Great Walkabout

Straight from the Heart, Straight to the Point

Well, this is a quick blog post that carries so much weight, it'll be replicated on the Complit Design as well as Green Kenya.

Beginning July 6, I took time off because I saw the need to take a completely new approach to running things at Complit Communications. Much of this was partly inspired by the knowledge that The End of Something inevitably means the Beginning of Everything... if one takes the necessary steps to make that happen.

Good to Great

A more compelling reason to repurpose and refocus was reading 'Good to Great' by Jim Collins. I haven't read the entire book, but its basic premise is that the curse of competence makes many people settle for just being good. That is essentially why many never become great - they are just content being good.

Additionally, I have been reminded that greatness is not a function of circumstance but a matter of conscious choice. That said, a great vision without great people is irrelevant. In line with this, I had to take time so as to decide on what needs to be done to realize greatness.

Less is More

According to Nido Qubein, "Nothing can add more power to one's life than concentrating all their energies on a limited set of targets."

For this reason, I've had to drop some projects. I need to concentrate more on that which makes more sense, matters most and I can be passionate about.

Finding Modern Truth in Ancient Wisdom

Being in the creative field, I believe that David Ogilvy's advertising mantra pretty sums up what I have in mind:
Research: coming, as he did, from a background in research, he never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, he billed himself as research director.

Professional discipline: "I prefer the discipline of knowledge to the anarchy of ignorance." He codified knowledge into slide and film presentations he called Magic Lanterns. He also instituted several training programs for young advertising professionals.

Creative brilliance: had a strong emphasis on the "BIG IDEA."

Results for clients: "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

Back to Basics

In the realms of greatness, I am keen not to lose sight of the fact that "the only way to remain great is to keep applying the fundamental principles that made me great."

In days to come, we shall have posts that will add more value and which reflect this new purpose.

Thank you for your support, looking forward to your comments, suggestions and sharing.


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